It launched a faith resources website with e-learning courses and quizzes on best practices, touting that "the people your house of worship wants to reach are on Facebook platforms already." "When I looked at the data of what was taking off during the pandemic, we were seeing massive growth in the spiritual category."Įarly in the pandemic, Facebook sent "starter kits" of equipment like small tripods and phone holders to faith groups for live-streaming and shooting content as places of worship closed down. "One of the biggest communities using Facebook products to connect are people of faith," said outgoing Facebook app head Fidji Simo, in a fireside chat at the summit, following panels with religious leaders and a session for spiritual breathwork, a breathing and meditation exercise. The spokesperson also said prayer tool use would not be factored into the categories that ad buyers already use to slice up Facebook audiences based on a demonstrated interest in topics, like "faith," or "Catholic Church." Advertisers will not be able to directly target ads based on the content of the prayer or use of the feature, the person said. A spokesperson said the data could feed into how Facebook's machine learning systems decide which ads to show users. Jones confirmed prayer posts are used to personalize ads on Facebook, like other content. Others requested prayers for a daughter's broken heart, a son's driving test and problems with an insurance company. Users could choose to be notified with a reminder to pray again tomorrow. People replied by clicking a button to say "I prayed," and their names were counted underneath. In one private Group seen by Reuters, a woman used the tool to request prayers for an aunt sick with coronavirus. During the live event broadcast on Facebook Live where the company played videos with heart emojis floating across the screen as religious leaders ministered to their congregations, Chief Operating Officer Sheryl Sandberg discussed a future where leaders engaged worshippers with virtual reality tools and augmented reality.Īt the end of May, Facebook made its prayer tool, which it had been testing with some faith communities, accessible for all U.S. The outreach culminated in the company holding its first virtual faith summit with religious leaders last month. The new prayers product was spun up after the company saw an increase in people asking each other for prayers during the pandemic, said Jones, who is also a pastor in Florida. As early as 2017, CEO Mark Zuckerberg cited churches as one example in a lengthy manifesto on connecting the world and the company created a team focused on "faith partnerships."ĬOVID gave new urgency to the efforts, Facebook's head of faith partnerships Nona Jones told Reuters in an interview. Facebook sees worshippers as a vital community to drive engagement on the world's largest social media platform. The prayer feature is part of Facebook's recent and concerted outreach to the religious community, which it is speaking about in detail to media for the first time. In recent weeks, it has started asking for your prayers as well in a new tool now available for U.S. The C-Class remains a popular car for company car drivers and is substantially cheaper than the E-Class.īeyond Mercedes, Zoom and Tesla announced a collaboration before Christmas that would see its electric vehicles benefitting from video conferencing capabilities.July 22 (Reuters) - Facebook (FB.O) has long sought your attention. Other applications currently announced for the infotainment system’s built-in app store include TikTok, Angry Birds, Zoom, and the Vivaldi browser.īecause car companies typically introduce newer features on their high-end cars, such as the introduction of this third-generation MBUX in the E-Class, it’s possible that at some point in the future, cars like the C-Class may also get Webex integration. Mercedes says European customers will get delivery of their new E-Class models by the summer, with US customers due to receive their models by autumn. This feature forms part of a wider Mercedes E-Class update that was previewed earlier in February, including the adoption of 5G connectivity and an API that allows developers to create apps for the car's media system (MBUX). > Major security flaws found in Mercedes, Ferrari and other top luxury cars > You might soon be able to do a Zoom call in your Tesla These are the best productivity tools around (opens in new tab)
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